It’s one of those really simple businesses that have had many people saying “why didn’t I think of that?”, and simply copying. Its headquarters are housed in the building once occupied by Montgomery Ward, who launched the very first home shopping catalogue, Groupon may well prove as revolutionary for retail as them.Īndrew Mason, the company’s founder, was actually creating a website that facilitated online campaigning but turned it into a multi-billion dollar business. It’s a company that is not just making extremely healthy revenues on high margins dominated by on-the ground not virtual sales people. It’s not dominated by innovative technology, ‘campuses’ full of geeks, or losing shed loads of money. Groupon is a very strange sort of start-up.
0 kommentar(er)
